07
art direction
2022
NORD
Art direction for NORD Skincare — a Scandinavian beauty brand entering the competitive US and UK markets. Campaign photography, retail installations, and a visual system that whispered where competitors screamed.
Category
art direction
Year
2022
Studio
Unbeatable Studio
The Brief
NORD entered a market dominated by French and American beauty brands with a clear strategic brief: be quieter, cleaner, and more considered than anyone else on the shelf. Their Scandinavian provenance needed to become a sharp differentiator without becoming a cliché.
We developed a photography direction rooted in Nordic light — the specific quality of light at 60 degrees latitude — and a colour palette drawn entirely from birch bark, ice water, and aged linen. The result resonated with exactly the audience they needed.