04
Motion Design
2024
FORMA
Dynamic identity system for FORMA — a motion-first creative studio. We built an identity that moves: a logotype with kinetic potential, a color system tuned for screen, and motion guidelines that express the studio's DNA in every frame.
Category
Motion Design
Year
2024
Studio
Unbeatable Studio
The Brief
FORMA asked a rare question: what does identity look like when the brand IS motion? An animation studio that deploys movement as its primary communication language needed an identity that could demonstrate its own proposition in real time.
We created a logotype with seventeen animation states — from static print through to generative digital — and a motion design language rooted in elastic easing and unexpected rhythm. The identity doesn’t just describe FORMA; it performs it.