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Brand Identity
2025
RE-FORMA
Complete brand overhaul for RE-FORMA architects — fusing editorial photography, Swiss grid systems, and a bold condensed typographic identity. The result: a presence that commands attention in high-stakes pitches and publication alike.
Category
Brand Identity
Year
2025
Studio
Unbeatable Studio
The Brief
RE-FORMA came to us at a pivotal moment. A fifteen-year-old architectural practice with a strong portfolio but an identity that had grown organically — and incoherently. Their new partners demanded a refresh before an international pitch. We had six weeks.
The solution: a typographic identity rooted in Swiss modernism, a condensed sans-serif wordmark that commands authority at any scale, and a photographic system that treats architecture as fine art. White space as a statement. Restraint as power.